Md. Kamrul Hassan

I rarely came across a resource like Kamrul who's full of passion, ambition and intelligence. He's a multi talented performer and a promising marketeer in the making. During my stint at SFBL, I found him to be the one of the few team members who was always concerned about the 'impact' on the department. Gifted with maturity, exceptional interpersonal skill and ability to translate actions from broad strategies, Kamrul demonstrated high level of competency in the various assigned tasks. The superior quality of his deliveries often differentiated him visibly from his peers. He managed 2 diverse portfolios which had different market challenges, category dynamics and brand objectives. One of the key projects led end to end by him was the relaunch of Radhuni Mix Spices (the no. 1 spice brand of the country) where he was instrumental in redefining new value propositions for the category and capitalizing it to augment brand equity, trial, conversion and higher return on margins. His strengths include integrated campaign planning and execution, media planning, P & L management and a strong aptitude to act promptly on the business priority and expectation. He has a natural penchant for learning which is infectious. Be it brand planning or an operational issue, I was always amazed with the creative solutions he proposed. Additionally, he was assigned to take full charge of media planning, analysis and monitoring for the entire marketing budget and I must say he fully utilized this opportunity to demonstrate his strong grip on agency management, media planning & post evaluation. I will definitely miss our team work in the future. He will be a treat to work with for any supervisor. I hope he touches grand success with all his future endeavors.