ABOUT

MD Kamrul Hassan is a Marketing & Business Development professional with 10years+ experience in different markets like Bangladesh, Malaysia & Singapore. He held a variety of positions throughout the course of a long career with Square Foods & Beverages Ltd. and Square Toiletries Ltd., two companies that are a part of one of the biggest conglomerates in Bangladesh. There he developed many brands from scratch, introduced new products and placed those products into new markets.

He was chosen to serve as the ASEAN Cluster Head from 2016 to 2020. Singapore was the base station during this time. In Malaysia and Singapore, he created every SBU from the ground up, expanding coverage from 87 to 200 outlets in Singapore and from 300 to 4000 outlets in Malaysia. In Malaysia, he unveiled over 65 new SKUs, and in Singapore, 30 new SKUs. He introduced the flagship brand “Radhuni” in Malaysia in 2017. After extensive negotiations with the Malaysian government, he also debuted the brand “Chashi Aromatic Chinigura Rice,” which is a controlled item by that government. In addition to this, he investigated the untapped potential in other ASEAN nations (Brunei , Philippines, Vietnam, Cambodia, Myanmar , Laos, Thailand).

In his capacity as ASEAN Cluster Head, he oversaw contract manufacturing as well as the incorporation of companies, the appointment of distributors, the development of sales channels, the launch of brands, the execution of marketing campaigns in ATL, BTL, and digital media, participation in international trade shows, and new product development.

From the early stage of his career, he was very much focused to his responsibilities. He took all the necessary steps to become a Marketing expert with effective strategies, one step at a time. He contributed to the launch of several SFBL brands. He created go-to-market strategies for these companies, carried out research to monitor product quality, competitive benchmarking, qualitative and quantitative surveys, oversaw ATL & BTL communication, created business plans in accordance with business objectives, and more. The “Ready Mix Spice’’ brand was launched by him in the local market. Additionally, he recognized and promoted Beef, Fish, and Chicken Spices as the product category with the greatest potential for enabling the conversion from open market to branded spices through D2D activation initiative.

He is now successfully running his own company, which has operations in Singapore and Malaysia. Along with running his own business, he also helps newcomers establish, grow, and expand their enterprises in Singapore, Malaysia, and other ASEAN nations.

Get in touch for an appointment to know details about your opportunities in this market.